icon of line graphicon of a suitcaseicon of peopleicon of a map

$15,000,000

400,000

3,000

2.5 sq. miles

BOOM! generates an estimated $15 million dollars in economic impact.

Boom! brings more than 400,000 visitors to downtown Columbus.

Boom! employs more than 3,000 people each year.

Boom! spans 2.5 square miles of Downtown Columbus

Explosive reach

Thousands of viewers, listeners, visitors, subscribers, and followers - NBC4, WNCI 97.9, RedWhiteandBoom.org, Facebook, Twitter, and Instagram - to share your brand with.

More BOOM! for Your Buck

BOOM! sponsorship asset valuation far exceeds the sponsorship investment.  BOOM! and our media partners consistently deliver over and above our contractual obligations.

Connect

Connect with your audience. BOOM! is a reflection of our diverse community.  BOOM! fans are old and young, millennials and Baby Boomers, ethnically diverse and gender equal.

BOOM! NEEDS YOUR SUPPORT

92% of Red, White & BOOM! funds are provided by event operations and sponsors.

Red, White & BOOM! is a 501(c)3 non-profit organization with a volunteer board of directors AND 92% of Red, White & BOOM! funds are provided by event operations and sponsors. Without our incredible sponsors wouldn't be the premier event BOOM! is known to be. We would love to see your brand in mix.

icon of quotation mark
Red, White & BOOM! means so much for the city of Columbus, and Encova Insurance is proud to be a presenting sponsor. It’s a night to celebrate our country, but it also gives us the opportunity to celebrate our city. There are so many businesses here that make Columbus a great place to live, and it’s outstanding to see organizations like Encova, NBC4, Pepsi and WNCI come together to help put on this event. We’ve been involved for years, and it’s exciting to see Red, White & BOOM! only get bigger.
encova insurance
encova-insurance-logonbc4-logownci-97.9-logo
Bringing our community together since 1981!
Red, White & BOOM! is a nonprofit 501 (c) 3 organization, 92% privately funded with a volunteer board of directors. It is the largest Independence Day celebration in the Midwest attracting more than 400,000 people annually to downtown Columbus. Encova Insurance, NBC4 (WCMH-TV), G&J Pepsi, and WNCI work diligently to keep the spirit and tradition of Red, White & BOOM! alive for current and future generations.
     COPYRIGHT © 2023 ELMWOOD LLC. ALL RIGHTS RESERVED
     privacy policy     |     terms & conditions
CELEBRATION
...is the LARGEST INDEPENDENCE DAY
  CELEBRATION IN THE MIDWEST
EXPERIENCE
...has been a DESTINATION, an EXPERIENCE,
  a TRADITION for hundreds of
  thousands of FAMILIES
COMMUNITY
...celebrates COUNTRY and COMMUNITY,
  and promotes CIVIC PRIDE
HEROS
...honors AMERICA’s HEROS, our
  MILITARY and VETERANS
QUALITY
...contributes to our region’s
  QUALITY OF LIFE and ECONOMIC VITALITY
IMAGE
...reflects a POSITIVE IMAGE...is a
  VALUED COMMUNITY PARTNER for
  40 years and counting
is the LARGEST INDEPENDENCE DAY CELEBRATION in the Midwest
is a DESTINATION, EXPERIENCE, and TRADITION for hundreds of thousands of families
celebrates COUNTRY and COMMUNITY, and promotes civic PRIDE
contributes to our region's QUALITY OF LIFE and ECONOMIC VITALITY
reflects a POSITIVE IMAGE
is a valued COMMUNITY PARTNER for 40 years and counting
NBC4 anchor

Incredible promotional VALUE

BOOM! Television & radio

NBC4 delivered in excess of $208,000 in promotional media value.
WNCI 97.9 Delivered in excess of $111,000 in promotional media value.

BOOM! Comscore Ratings:
Broadcast 14.9/28 from 9-11 p.m. reaching an average of 132,000 HHS
Fireworks 25.0/45 from 10-10:30 p.m. reaching an average of 225,000 HHS